Corvex Grew MQLs 187% Without Losing Quality

Corvex

2024

Demand Gen, Marketing Ops

Corvex needed pipeline volume without diluting lead quality in a regulated market. We layered compliant demand programs over a rebuilt marketing ops foundation and gave sales the scoring model they always wanted.

187%

MQL Growth

12

Experiments per Quarter

The challenge

In a category where every claim needs compliance sign-off, Corvex’s demand generation had slowed to two campaigns a quarter. Lead quality was high but volume could not support the sales team’s coverage plan, and handoffs leaked data between five disconnected tools.

Marketing ops had become the bottleneck: campaign setup took three weeks, attribution ended at the lead form, and nobody could say which programs actually created pipeline.

The solution

We stood up a compliant always-on demand engine: gated benchmark reports, community-led playbooks, and lifecycle programs cleared through a pre-approved content framework with compliance. A rebuilt ops stack automated campaign launches and synced every touch into the CRM.

Lead volume grew 187% year over year while MQL-to-SQL conversion held steady — quality did not just survive the volume, it improved. Sales now gets twelve structured experiments per quarter instead of two campaigns a year.